Hey, sportswear brands and retailers! If you’re in the teamwear game, you’ve probably noticed soccer teams rocking not one, not two, but three kits. Why do teams need three kits? It’s not just about looking good on the field—though that’s part of it. There’s a mix of practical needs, strict rules, and some serious money-making opportunities behind it. As a custom teamwear manufacturer, I’m here to unpack it all for you. From dodging color clashes to tapping into fan culture, sustainable trends, and personalization, third kits are a big deal. Let’s dive deep into why three kits are essential and how you can use them to supercharge your business.
Featured Snippet: Why Do Soccer Teams Have Three Kits?
Soccer teams have three kits—home, away, and third—to avoid color clashes, meet league regulations, and drive commercial revenue. The third kit acts as a backup when home and away kits conflict with the opponent’s colors, ensuring visibility for players, referees, and fans. It’s also a marketing powerhouse, with bold designs boosting fan purchases and brand exposure.
What Are Soccer Kits, Really?
Let’s start with the basics. A soccer kit isn’t just a jersey—it’s the full package: jersey, shorts, and socks. Each team typically has three kits, each with a specific vibe and purpose:
- Home Kit: The team’s signature look, worn at home games. Think Manchester United’s bold red or Real Madrid’s crisp white.
- Away Kit: Used for away matches, designed to avoid clashing with the home team’s colors. Barcelona’s away kits often pop with yellow or green.
- Third Kit: The wildcard, pulled out when home and away kits don’t work due to color conflicts. These are often daring, like Juventus’ neon orange third kit in 2023-24.
These kits aren’t just gear—they’re a team’s identity, a fan’s pride, and a manufacturer’s canvas. Understanding their roles can help you craft teamwear that resonates with your clients, whether they’re global brands or local clubs.
Why Three Kits? The Big Reasons
So, why go through the hassle of a third kit? It’s not just for fun. Here’s the breakdown:
1. Avoiding Color Clashes
Imagine two teams stepping onto the pitch with kits that look too similar. Refs are confused, players can’t spot their teammates, and fans are struggling to follow the action. That’s a mess. The third kit is the fix when home and away kits clash with the opponent’s colors. The International Football Association Board (IFAB) mandates that teams’ jerseys, shorts, and socks must be clearly distinguishable. If Chelsea’s blue home kit and white away kit both clash with, say, Arsenal’s red-and-white, the third kit—maybe a vibrant yellow—saves the day.
A classic example? The 2014 World Cup clash between the Netherlands and Spain. Their home kits (orange vs. red) and away kits were too close, so they rocked third kits (deep blue and white) to keep things clear. It’s not just jerseys—shorts and socks can cause issues too. Refs need to make split-second calls, like offside decisions, and similar colors can muddy the waters.
2. Complying with Strict Regulations
Soccer’s governing bodies like FIFA and UEFA are sticklers for kit rules. IFAB’s Law 4 says the home team gets first pick of their kit, and the away team must choose a non-clashing option. If neither home nor away kits work, the third kit is mandatory. Leagues like the Premier League use advanced software to detect color conflicts before matches, ensuring clarity for everyone, including colorblind fans.
These rules aren’t just about looks—they’re about fairness and precision in high-stakes games. As a manufacturer, your third kits need to stand out while meeting these standards, giving your clients confidence their gear is game-ready.
3. Cashing In on Commercial Gold
Let’s talk money. Third kits are a cash cow. They’re not just backup gear—they’re a chance to get bold and drive sales. Fans love unique designs, and third kits deliver with eye-catching colors and patterns. According to UEFA’s 2023 Financial Report, Barcelona banked €179 million from kit sales, with third kits playing a huge role. Real Madrid (€155 million) and Bayern Munich (€147 million) weren’t far behind.
Why do fans buy third kits? They’re often limited-edition or tied to special moments. Manchester United’s 2020-21 zebra-striped third kit sparked a social media frenzy and flew off shelves. For you, this means designing third kits that scream “collector’s item” can help your clients boost profits and brand loyalty.
4. Flexibility for Diverse Competitions
Soccer teams don’t just play in one league—they juggle domestic leagues, cup competitions, and international tournaments like the UEFA Champions League. Each competition has its own kit rules, and third kits give teams flexibility. For example, UEFA’s stricter color-contrast rules often force teams to use third kits in European matches, even if their home or away kits work domestically. This versatility makes third kits a must-have for top clubs.
The History of Third Kits
Third kits have come a long way. In the 1930s, they were basic backups—think plain shirts with no flair. As soccer became a global business, third kits evolved into cultural icons. A standout moment? Manchester United’s 1968 European Cup final against Benfica, where they wore a blue third kit to avoid a clash. It became a fan favorite. By the 1990s, brands like Nike and Adidas turned third kits into fashion statements, experimenting with bold designs.
Today, third kits are storytelling tools. Southampton’s 2023-24 third kit, with its white base and red sash, celebrated the club’s 135th anniversary. These kits connect fans to their team’s history, making them a powerful tool for manufacturers.
How Often Do Third Kits Hit the Pitch?
You might think third kits get tons of action, but it varies. Footy Headlines analyzed the 2017-18 Premier League season and found third kits were used in just 10% of matches—about four games per team. Home kits ruled at 73%, with away kits at 17%. Brighton leaned on their third kit 17 times in 19 away games, while Tottenham skipped theirs entirely.
In European competitions, third kits shine more often due to UEFA’s strict rules. This irregularity means your clients need third kits that feel special enough to sell, even if they’re rarely worn.
Designing Third Kits: The Key Ingredients
Crafting a third kit is an art. It’s got to work on the field, wow fans, and tell a story. Here’s what to focus on:
- Distinct Colors: Third kits must contrast with home and away kits. Chelsea’s 2020-21 navy-and-red striped third kit stood out against their blue home kit.
- Cultural Ties: Fans love kits that reflect their team’s roots. Mexico’s Pumas third kit, inspired by Mexico City’s purple jacaranda trees, nailed this.
- Performance Tech: Players need comfort. Moisture-wicking fabrics like Nike’s Dri-FIT or Adidas’ AEROREADY keep them cool.
- Fan Appeal: Bold designs sell. Arsenal’s 2022-23 pink third kit was a streetwear hit, blending sport and fashion.
As a manufacturer, you can pitch designs that balance these elements, giving your clients kits that perform and sell.
The Business Power of Third Kits
Third kits aren’t just gear—they’re a revenue machine. Here’s how they bring in the bucks:
- Fan Purchases: Unique designs draw collectors. Liverpool’s retro green 2022-23 third kit was a nostalgic bestseller.
- Brand Collaborations: Manufacturers like Nike and Adidas use third kits to showcase tech. Nike’s 2024-25 third kits leaned into women’s soccer trends, expanding their audience.
- Limited Editions: Scarcity drives demand. Paris Saint-Germain’s limited-run third kits often sell out in hours, creating hype.
- Merchandising Opportunities: Third kits inspire spin-offs like scarves, hats, and training gear, amplifying revenue.
Check out 2023’s top kit revenue, per UEFA:
| Club | Kit Revenue (€) | Main Manufacturer |
|---|---|---|
| Barcelona | 179M | Nike |
| Real Madrid | 155M | Adidas |
| Bayern Munich | 147M | Adidas |
| Liverpool | 132M | Nike |
| Manchester United | 130M | Adidas |
Sustainability: The Future of Kit Production
Kit production has an environmental downside—polyester manufacturing emits carbon, and discarded kits clog landfills. UEFA estimates 60% of kits end up as waste. But sustainability is changing the game, and it’s your chance to shine.
- Nike: Uses recycled plastic bottles for polyester, part of their Move to Zero mission.
- Adidas: Targets 90% sustainable products by 2025, with recycled polyester in kits like Real Madrid’s third kit.
- Puma: AC Milan’s third kit uses 100% recycled polyester, proving eco-friendly can be stylish.
- Innovators: England’s Forest Green Rovers make kits from coffee grounds and recycled plastic, blending performance and planet.
As a manufacturer, you can offer recycled materials, durable designs, or take-back programs to cut waste. Brentford’s decision to reuse kits across seasons slashed environmental impact and won fan support. Pitch similar solutions to eco-conscious clients to stand out.
Personalization: Making Third Kits One-of-a-Kind
Fans want kits that feel personal—think names, numbers, or custom patches. Personalization is a growing market, and you can tap into it:
- Sublimation Printing: Heat-press designs into fabric for vibrant, lasting results. Challenger Teamwear excels at this for custom kits.
- Embroidery: Adds a premium touch for high-end clients.
- Online Platforms: Tools like Macron’s My Macron Kit let fans design their own kits, boosting engagement.
- Unique Add-Ons: Offer patches, sponsor logos, or fan-voted designs to make kits special.
Personalization turns kits into keepsakes, driving sales. Nike and Adidas have cashed in on custom options—you can too by offering tailored services to your clients.
Third Kit Trends to Jump On
Third kits are where creativity runs wild. Here’s what’s trending:
- Bold Colors and Patterns: Chelsea’s 2020-21 navy-and-red striped kit broke the mold.
- Cultural Stories: Brazil’s Corinthians used a black-and-white third kit to fight racism, resonating with fans.
- Tech Innovation: Lightweight fabrics like Puma’s ULTRAWEAVE or Nike’s VaporKnit enhance performance.
- Retro Vibes: Liverpool’s 2022-23 green third kit leaned into 90s nostalgia, a hit with younger fans.
These trends give you a playbook to create kits that feel fresh and marketable.
Case Studies: Third Kits That Made Waves
Need some inspo? Here are third kits that left a mark:
- Manchester United 2020-21 Zebra Kit: Its black-and-white stripes sparked debates but became a collector’s dream, selling out fast.
- Liverpool 2022-23 Retro Green: A nod to the club’s history, it topped sales charts for its vintage charm.
- Southampton 2023-24 Anniversary Kit: White with a red sash, it honored 135 years and won fans’ hearts.
- Juventus 2023-24 Neon Orange: Its bold hue turned heads and dominated social media, proving risky designs pay off.
These kits show how storytelling and design can make third kits unforgettable.
Challenges in Third Kit Production
Producing third kits isn’t all smooth sailing. Here are some hurdles and how to tackle them:
- Balancing Cost and Quality: Third kits need to be affordable yet high-performing. Use cost-effective materials like recycled polyester without skimping on tech.
- Predicting Demand: Since third kits are used less, sales can be unpredictable. Offer limited runs to create scarcity and drive hype.
- Meeting Tight Deadlines: Clubs often demand quick turnarounds for new seasons. Streamline your supply chain to deliver on time.
- Navigating Regulations: Kits must comply with league rules on logos, colors, and fit. Stay updated on FIFA and UEFA guidelines to avoid rejections.
Overcoming these challenges can set you apart as a reliable partner for your clients.
How Manufacturers Can Win with Third Kits
As a teamwear manufacturer, third kits are your chance to shine. Here’s how to make the most of them:
- Innovate with Design: Pitch bold, story-driven designs that resonate with fans, like kits inspired by local culture or history.
- Embrace Sustainability: Offer eco-friendly options to attract green-minded brands. Highlight recycled materials or low-waste processes.
- Offer Customization: Provide sublimation, embroidery, or online design tools to help clients meet fan demand for personalized kits.
- Streamline Production: Use flexible manufacturing to produce small batches of third kits, reducing waste and meeting client needs.
- Market Smart: Help clients promote third kits with social media campaigns or limited-edition drops to maximize sales.
By focusing on these areas, you can deliver third kits that perform on the pitch and in the market.
Wrapping It Up
Third kits are more than a backup—they’re a necessity for avoiding color clashes, meeting regulations, and driving revenue. They’re also a canvas for creativity, sustainability, and fan connection. As a manufacturer, understanding the power of three kits can help you craft teamwear that stands out, whether for Premier League giants or grassroots clubs. Embrace eco-friendly materials, offer personalization, and stay ahead of design trends to give your clients an edge. The third kit isn’t just a piece of gear—it’s a game-changer. So, what’s your next move? Start designing kits that tell stories, sell out, and make an impact.